For years, I’ve felt uneasy about using Google Analytics on our websites, knowing how much personal data it collects from visitors and the privacy concerns that come with it. I found Fathom Analytics to be a refreshing alternative—simple, ethical, and focused on what actually matters for understanding your website’s performance.

I use Fathom Analytics on all of our Care Plan client websites. This gives me a central dashboard where I can monitor the performance and changes so that I can reach out to clients with insight ideas and identify opportunities for them. Each client is also able to open up an analytics dashboard in their own website. This also lets us set some goals for certain types of things that clients want to measure and understand how effective their website is. It all works without compromising privacy and without needing to extend your privacy policy to accommodate for the ways that tools like Google Analytics are really invasive for your website visitors.

Benefits

• Privacy-first approach that complies with privacy laws without collecting personal data
• Simple and easy-to-use interface that shows you essential metrics without overwhelming reports
• Trusted by major companies like GitHub, Buffer, Laravel, and IBM
• Set custom goals to track what matters most for your business
• Centralized dashboard for managing multiple websites

Fathom lets you focus on what’s important: your business. No more scrolling through pages of reports or worrying about invasive data collection practices.