Tag: Website strategy
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Website Strategy Amidst Rapid Change: Why Strategy Comes Before Tools
Website strategy matters more than tools in a fast-changing web. Learn Maple’s connection-based framework and the 4 pillars to guide your next steps. Featuring the Plant Cunning Conference in the…
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What Makes a Sales Page Work (Without Sounding Salesy)
When someone lands on your page, they need you to answer these questions: ❓ “Is this for me? Can I trust this? Do I want to take this step?” And…
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The Quiet Cost of a “Pretty Good” Sales Page
If you missed it the previous post defining “Sales page”, please give it a look: Every organization has a sales page (whether you call it that, or not) You’ve built…
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Every organization has a sales page (whether you call it that, or not)
Hi Reader, We’ve been talking a lot lately about whether “Sales pages” are even relevant to our audience. Our clients are founders who are building communities around their work –…