​Community builders often struggle with operations and systems that slow them down. That’s why Jessica Lackey (our guest for this episode) teaches workflows and systems to help creatives unlock flow and support sustainable practices.

In this live program, I’m joined by ​Jessica Lackey, an operations expert, to discuss the small adjustments that make the biggest difference. Jessica is the founder of Deeper Business Foundations, specifically helping creators with their operations.

​I’m personally interested in this because of my own struggles with creativity, and focus, and prioritization. If it weren’t for systems, I don’t think I would be able to achieve anything meaningful. This isn’t about becoming obsessed with productivity! It’s about taking leadership and making space for what matters.

In this Video

• Introduction to Operational Philosophy
• Evaluating Effort vs. Reward
• Building Strong Foundations
• Solving Problems One at a Time
• Avoiding Over-Engineering
• Focusing on Bottlenecks
• Importance of Systems and Processes
• Effective Marketing Strategies
• Maximizing Business Efficiency
• Repurposing Content
• Gardening as a Business Metaphor
• The Challenge of Restraint

Select Takeaways

Foundations before Frameworks

“We have to answer the philosophical questions first about our business goals and our values, before we even start addressing the frameworks related to business.”

Jessica recommends optimizing for what needs to be optimized and distinguishing what vs. how.

Operations Defined

“My philosophy on operations is, doing the right thing at the right time with the right level of effort.”

Operations, according to Jessica, is less about being more efficient with our time and more about removing friction and adding power to any process.

“We should be running the right processes for the right goals.”

Looking at Barriers as a Design Challenge (Rather than a Personal Shortcoming)

“The key is to really be able to have an awareness around what is the barrier.” 

About Jessica Lackey

Jessica Lackey bridges traditional business practices with human-centric approaches through her community, Deeper Business Foundations, specifically helping creators with their operations.

Connect to Learn More

• Jessica’s book, Leaving the Casino
  https://www.deeperfoundations.com/casino
• Jessica’s website, Deeper Foundations
  https://www.deeperfoundations.com/
• Check out Jessica’s Membership Community, https://www.deeperfoundations.com/membership