Most of us approach the new year the same way: make resolutions, set ambitious goals, and hope this year will be different. To be honest, it’s a model that sets us up for failure from the beginning (so much so that New Year’s resolutions have become cliché). What if the traditional way we think about […]
Most business owners feel overwhelmed by their website because they’re trying to do everything at once. You know your website needs work, but what are the priorities? Should you focus on design? Write better copy? Fix your tech? When everything feels important, it’s nearly impossible to prioritize. That’s why we created Build Your Website Essentials […]
The digital landscape is shifting faster than ever. AI tools are transforming how websites are built, updated, and managed, seemingly overnight. As a website owner, you’re caught in a tricky position: you need to stay current with technology without becoming a full-time developer, and you can’t afford to wait days (and pay high fees) every […]
Join us for an interactive workshop to build a website for your service in 1-hour flat. In this ‘build it together’ workshop you can follow along while I setup a website for Laurie Roe, a massage therapist in Ithaca, NY who needs a simple website that attracts the right clients. Backstory: My friend Laurie called […]
Most organizations and founders are using too many apps. New tools hit the market all the time, promising to lighten the labor and cost burdens of running an online business. Too often, though, our systems end up with lots of clutter, redundancy, and hidden subscription creep that burns both our time and money (and patience). […]
There’s no point in getting things done if you’re doing the wrong things. When it comes to marketing, most people are focused on things they think they should be doing, not what actually moves them closer to their goals. “How many times a day should I post?” “What kind of font should I use on […]
Community Builders often struggle with operations and systems that slow them down. That’s why Jessica Lackey (our guest for this episode) teaches workflows and systems to help creatives unlock flow and support sustainable practices. Jessica Lackey bridges traditional business practices with human-centric approaches through her community, Deeper Business Foundations, specifically helping creators with their operations. […]
A compelling cover image can make the difference between someone scrolling past and someone clicking “register.” In this hands-on Canva workshop, we’ll walk you through creating beautiful, branded event covers—even if you’ve never used Canva before. Copy our ready-to-use template (or choose one from Canva) and the confidence to make your events stand out visually.
A lot of event hosts and organizations are tolerating clunky registration and reminder systems for their events – And it’s preventing them from reaching more people. It’s amazing what a difference a streamlined setup can make! Come learn what tools are available right now that you can use to improve your event registration. This session […]
Your event description should do more than list the details—it should compel people to show up. In this copywriting-forward session, we’ll share techniques to write descriptions that inspire curiosity, answer their biggest questions, and increase registrations. When you do it wrong, your description will be vague and uninspiring. Or, you’ll simply set the wrong expectations […]
In a world overflowing with content, trust is the scarce resource. Live events are your most effective marketing channel for building genuine relationships, growing your list, and earning attention without feeling pushy. Events create human connection — turning audiences into communities through real-time interaction and conversation. What you’ll learn: If you’re a creator, coach, or […]
You’ve built something that helps people. You’ve done the hard work of showing up with care, building trust, and creating an offer that matters. But if your sales page isn’t clearly communicating that—if it’s not helping people recognize the value you’re offering—you might be losing connection where it matters most. In this hands-on, high-touch workshop […]
