Build Your Website Essentials

Launch your website in 30 days with professional guidance, training, and a “sapling” website you can make your own.

RyanCloverHeadshots-108

I get it... you're tired of having a website that doesn’t represent you and connections are being lost.

You're stuck. Your website doesn’t match your vision, but editing it is painful and overly complicated, so it just sits there awkwardly.

The one thing that's missing from everything you've tried so far is dedicated professional guidance – but it's expensive, so you continue the search.

What about online courses? Well, those don't work either.

Too much information, and usually teaching things you’d only need to know if you wanted a career in designing websites.

But you don't need to learn how to build a page with code. It's 2020, and with the right tool you'd have your website done already.

You know that you simply need someone who could just explain things without being pretentious. If you could clear up some of the technical barriers, you'd be able to do more, reach more people, and make a bigger difference.

But with so many options for building websites, where to start?

Researching just opens more and more questions, and your goals keep getting interrupted with this website problem.

You have a few ideas but you’re not sure about any of them – which puts you right back where you started:

  • Spinning your wheels
  • Not building your website
  • Not growing your business

At this point you can understand why professional developers charge at least $5,000 for a custom WordPress website – one that is polished, complete, and focused on outcomes. The prices makes sense as an investment, especially if you know it will work.

But can you really spend that kind of money when you're just getting started – of course not. No honest designer would pitch a high-investment project to someone who doesn't need it.

But the DIY approach isn't working so good either...

Take the simpler path

Instead of feeling uncertain and trying to pull it all together from scratch...

  • Follow a process used by agencies to quickly build effective websites
  • Skip learning code altogether, and instead learn to use hand-picked, user-friendly design software.
  • Design your pages and website style with one-on-one guidance, but learn to make the changes yourself
  • Invest in learning essential skills like publishing and page layouts
  • Start with a template that is the perfect fit for your business

Because Really...

You don't need someone to come into your life and over-complicate things by teaching you how to use code or trying to show you every possible option.

Instead, of course, you need an experienced web designer who is generous enough to show you the secrets of quickly setting up a top-notch website.

Having the right set up is halfway to having the website you want – which is what I can't wait to share with you.

Lessons Learned

After 6 months trying to do everything myself, I learned some important lessons. Now, I value my time and focus more than anything. If there's someone willing to offer guidance, I'll take it.

Without Support

Tinkering all through the night, trying to do it all yourself without any help from anyone.

Design seems complicated and too much of a commitment... but something isn't quite right... so tinker away without a process.

Feeling embarrassed to tell anyone about your website, even though you're paying the monthly fees to keep it running. 

Great ideas come and go, but you still aren't completing them and getting them published where people can sign up, get involved, or benefit from the work you're doing. 

With Support

Having professional guidance saves time and gives you someone who can answer questions and keep things moving.

Learn only what you need to know to run a top notch modern website, nothing more, and no coding required. The design skills you learn will make you a stronger communicator and multiply the impact of your work. 

Feel proud to refer people to your website for resources, and have a way for people to discover you and your best work.

Your new website attracts an audience, handles sales and registration, and becomes a foundation in helping your business grow. 

💎

Introducing Build Your Website Essentials

Build Your Website Essentials is a no-fluff training that guides you through a process of building your website in just 30 days.

It goes beyond what you'd expect from a course and also includes a fully configured starter website for you to make your own. This way you can just skip all the technical aspects of getting started.

It's a course + website bundle that includes:

  • A self-hosted WordPress website, fully configured, ready for your content and styles
  • A set of 5 succinct assignments to finish your website in 30 days
  • 3 months of your website on a Maple care plan
  • A 30-day window of extended, one-on-one support while you set it up
  • A design review consultation at the middle, and end of your project to help you overcome any barriers to completing your website.

Are you ready to have a brand new website you can manage yourself 30 days from now?

Your website is ready to go in 30 days

sapling site demo

And we will work together to add your content and polish your design

After we discuss your project, I'll give you a username and password to your brand new Sapling Website. It comes with four succinct lessons to get you started on customizing the content, colors, images, pages, etc...

Theoretically you could have your own website without even completing the 10 lessons according to schedule. You'd miss important topics, but you can always access the recorded sessions in your student dashboard.

Instead of another online course you won't be able to complete, I'll be working with you to complete the goals you set during our initial conversation.

And you basically can't get stuck. With our side-by-side design and development sessions on the schedule, you'll be able to send me a quick note when you get stuck instead of spending hours trying to figure it out on your own.

We succeed together, that's the deal

Screen Shot 2020-03-08 at 10.17.25 AM

Here's the breakdown of our mutual responsibility. And yes, it's all written out in a detailed service agreement to keep us both accountable to finishing your website project.

You

  • Complete the application below to tell me about your website idea and Ideal outcomes
  • Schedule a call to discuss your goals
  • Access to the welcome lesson and workbook

Me

  • Review your application and learn about your work
  • Meet with you to get clear on your website goals and requirements and next steps
  • Set up your new website and provide your username and password to your new website
  • Provide access to the recorded lessons and help center

You

  • Start a 30 day project to explore your new website and add your content
  • Schedule a 14 day and 30 day check-in to keep momentum
  • Join ongoing group sessions to polish your skills over time

Me

  • Connect your domain and launch your completed website
  • Provide managed hosting and support as you publish your work and grow your audience.

You

  • Have a completed website you're proud to tell people about 🙂
  • Have a professional web designer on-hand to help with your next project or idea

To Summarize... Here's what you get

Your Own Website

From the start you get a username and password to your very own self-hosted WordPress website by Maple. All the technical stuff is done so we can focus on the essentials of design and publishing.

Assignments

Lessons in this course are actionable so that you know when you've completed the lesson. Follow the process and you'll have a website.

Video Lessons

10 tested lessons that bring you step by step through each achievement, giving you the right amount of information and insight into designing and building a website.

1 on 1 Consultation

One on one consultation at the beginning, middle, and end of your project gives additional structure and support to make sure your site is doing what you need.

Content Templates

Content templates for every page, even your email list welcome sequence. Templates include prompts and examples in both layout and content.

Licensed Software

Edit your website pages with Beaver Builder Pro (aka Maple Builder), swapping images, aligning elements on the page and testing your ideas on desktop & mobile.

Weekly Live Coaching Calls

Weekly coaching calls to review your content, exercises, and help with decision points as you move through the process.

An Awesome Community

Access the student slack channel to share your weekly progress with other inspiring people who are using their website to make a difference.

Ready to get started on your website?

There are limited spaces in the program so make sure to apply to get on the 2020 project calendar. Questions? Shoot me an email, ryan@buildwithmaple.com

Version 2

What Can Build Your Website Essentials Do For Your Business?

"I knew nothing, so I have literally learned every single thing I now know about websites either from Ryan, or from resources that Ryan made or recommended. I would still be miserable and stuck on Weebly if it weren't for Ryan!

My favorite part of the program is design, and learning how to think through the map of how your website is structured. I also really enjoy having access to Maple Builder and having so much creative freedom!

I finally feel like my website reflects me and my business - I can change and tweak it so it's always current and perfectly in sync with where my business is in real time."

~ Rachel Conroy, Kinship and Company

Choose Your Package

A professional website and the skills to manage it yourself.

If you have any questions about which tier is best for you, or would like to request a custom design project (starting at $5,000), please get in touch.

Screen Shot 2020-03-07 at 4.36.52 PM

+ Your very own "sapling" starter website

It's not common for an online program to include actual professional services. When you enroll you are in fact getting a fully configured  "sapling" starter website, a custom WordPress website with luxury editing software. Watch Demo.

Starter

$750
  • Everything you need to log in to your new website and start building with confidence. This type of project is perfect if you’re looking to upgrade to a fresh new WordPress website.
  • ⭐️ 5 succinct "quick-start" lessons
  • ⭐️ Assignments to help you apply the material
  • ⭐️ One on one consultation to give you a head start on editing
  • ⭐️ Lifetime access to the course, including improvements
  • ✅ Your own self-hosted WordPress starter website with all the premium software, ready for your content
  • ✅ 3 months of website care plan for hosting & direct support
  • ✅ 10 weekly video calls to work on your website and remove obstacles
  • ✅ Valet website launch, so you can focus on your big announcement
  • Upgrade Anytime For Premium Support
  • Stategy consultation to plan, research, and validate your website plan for growing your audience ($275 value)
  • Design consultation to choose the right typography, color palette, and layouts for your readers ($275 value)
  • Setup email automation to welcome new subscribers and direct them to your offers ($275 value)
  • Detailed content audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($275 value)

Premium

$1,250
  • Extra guidance with your marketing strategy and content – as much like a service as a course. This type of project is perfect for people starting from scratch who want the benefits of one on one support.
  • ⭐️ 5 succinct "quick-start" lessons
  • ⭐️ Assignments to help you apply the material
  • ⭐️ One on one consultation to give you a head start on editing
  • ⭐️ Lifetime access to the course, including improvements
  • ✅ Your own self-hosted WordPress starter website with all the premium software, ready for your content
  • ✅ 3 months of website care plan for hosting & direct support
  • ✅ 10 weekly video calls to work on your website and remove obstacles
  • ✅ Valet website launch, so you can focus on your big announcement
  • Premium Add-on includes additional consultation services for clients who want additional design support
  • ✅ Stategy consultation to plan, research, and validate your website plan for growing your audience ($275 value)
  • ✅ Design consultation to choose the right typography, color palette, and layouts for your readers ($275 value)
  • ✅ Detailed content audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($275 value)
  • ✅ Setup email automation to welcome new subscribers and direct them to your offers ($275 value)

This application helps us both decide if this program is the best fit for your project. 

What happens once you're enrolled

  • You schedule your strategy consultation to discuss your ideas and design preferences installed on your Sapling site.
  • You get access to the welcome lesson and workbook
  • You get a username and password to your new website
  • You get access to the recorded lessons and help center
  • You schedule a 14 day check-in meeting to review progress
  • You schedule your 30 days website launch meeting where we hit publish and get your "good enough" version of the site done.
  • You're invited to the Build Your Website Essentials workshop series where you can continue to develop your website to attract and serve your audience.
Ryan

You could say I learned it the hard way

Hi, I’m Ryan and I’ve been exactly where you are. When I first started working on websites it was for a community organization I cared about, but I wasted countless hours trying to figure it out on my own.

For years I struggled to understand web design. My first websites were hand coded with HTML, but working with code was agonizing for me. I shifted my focus to activism and media, but when it came to sharing my work it always came back to websites.

When I started using WordPress, I had no idea it would become the standard for professional bloggers, educators who wanted to own the platform they published on.

For years I struggled with themes, plugins, and feeling overwhelmed by the options. Even though I was able to get support from friends and colleagues, it felt like an endless cycle of troubleshooting with no clear answers.

Despite this, I was determined to figure it out, so I kept going. My friends would tease me for being obsessed and always testing the latest tools. I was volunteering to build websites for pretty much every project I was involved with – and the more I learned, the more I was able to get results.

For small businesses and community groups this had a huge impact. A good website could run an effective fundraiser, enroll people in a program, and increase monthly revenue in a way that could better sustain their important work.

This is how I started Maple, and why it's so important to me to have the right tools and be able to provide a platform and care plans that allow clients to manage their own websites. Of course I'm still available for professional design, I love it, but I also love that I can teach my process and save people from needing to learn the hard way.

The most valuable thing I discovered from working with clients is that every website project could be planned out like a curriculum.

Even if I was hired to build the entire website, clients still have to compile images, content, and learn the essentials of what makes a website effective.

Education was built into the project, and it's part of what makes the projects so valuable for clients.

While I absolutely LOVE my clients and the focus I can dedicate to their projects, I wanted to be able to share what I've learned with more people, with you.

Online programs are perfect for learning web design – and by creating a combination of services with self-paced learning, I knew I could have a bigger impact and help more people finally have a beautiful website they can manage themselves.

So with that, I welcome you to join us in Build Your Website Essentials.

signature
Version 2

"I am grateful that I'm not stuck using a template that doesn't quite fit me - instead, I was able to create a site that truly reflects my business model and my mission, and that can be dynamic and changing  as my business grows! ”

~ Rachel Conroy, Kinship and Company

Choose Your Package

A professional website and the skills to manage it yourself.

If you have any questions about which tier is best for you, or would like to request a custom design project (starting at $5,000), please get in touch.

Screen Shot 2020-03-07 at 4.36.52 PM

+ Your very own "sapling" starter website

It's not common for an online program to include actual professional services. When you enroll you are in fact getting a fully configured  "sapling" starter website, a custom WordPress website with luxury editing software. Watch Demo.

Starter

$750
  • Everything you need to log in to your new website and start building with confidence. This type of project is perfect if you’re looking to upgrade to a fresh new WordPress website.
  • ⭐️ 5 succinct "quick-start" lessons
  • ⭐️ Assignments to help you apply the material
  • ⭐️ One on one consultation to give you a head start on editing
  • ⭐️ Lifetime access to the course, including improvements
  • ✅ Your own self-hosted WordPress starter website with all the premium software, ready for your content
  • ✅ 3 months of website care plan for hosting & direct support
  • ✅ 10 weekly video calls to work on your website and remove obstacles
  • ✅ Valet website launch, so you can focus on your big announcement
  • Upgrade Anytime For Premium Support
  • Stategy consultation to plan, research, and validate your website plan for growing your audience ($275 value)
  • Design consultation to choose the right typography, color palette, and layouts for your readers ($275 value)
  • Setup email automation to welcome new subscribers and direct them to your offers ($275 value)
  • Detailed content audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($275 value)

Premium

$1,250
  • Extra guidance with your marketing strategy and content – as much like a service as a course. This type of project is perfect for people starting from scratch who want the benefits of one on one support.
  • ⭐️ 5 succinct "quick-start" lessons
  • ⭐️ Assignments to help you apply the material
  • ⭐️ One on one consultation to give you a head start on editing
  • ⭐️ Lifetime access to the course, including improvements
  • ✅ Your own self-hosted WordPress starter website with all the premium software, ready for your content
  • ✅ 3 months of website care plan for hosting & direct support
  • ✅ 10 weekly video calls to work on your website and remove obstacles
  • ✅ Valet website launch, so you can focus on your big announcement
  • Premium Add-on includes additional consultation services for clients who want additional design support
  • ✅ Stategy consultation to plan, research, and validate your website plan for growing your audience ($275 value)
  • ✅ Design consultation to choose the right typography, color palette, and layouts for your readers ($275 value)
  • ✅ Detailed content audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($275 value)
  • ✅ Setup email automation to welcome new subscribers and direct them to your offers ($275 value)

This application helps us both decide if this program is the best fit for your project. 

What happens once you're enrolled

  • You schedule your strategy consultation to discuss your ideas and design preferences installed on your Sapling site.
  • You get access to the welcome lesson and workbook
  • You get a username and password to your new website
  • You get access to the recorded lessons and help center
  • You schedule a 14 day check-in meeting to review progress
  • You schedule your 30 days website launch meeting where we hit publish and get your "good enough" version of the site done.
  • You're invited to the Build Your Website Essentials workshop series where you can continue to develop your website to attract and serve your audience.

Questions?

How long does it take to get access to the starter site?

You can have a working website within a week of your application being accepted and completing your first or full payment. Then we’ll schedule your one-on-one trainings to help you get it ready for launch.

How do you make it work?

This may seem optimistic but it turns out keeping things simple also makes for a more effective starting point for building a website that really works the way you want it to. That’s why it’s called a Sapling website, because it’s ready to grow into a steady, generous foundation for the change you seek to make.

How long does it take to get access to the starter site?

You can have a working website within a week of your application being accepted and completing your first or full payment. Then we’ll schedule your one-on-one trainings to help you get it ready for launch.

What if I'm just starting my business?

The premium tier was designed to give someone who is starting from scratch the ability to have extra support in creating content and layouts that will help your business grow. Part of the course is focused on branding and marketing to help you clarify your message and design that will benefit all of your work.

How long will I have access to the course?

How does lifetime access sound? This includes all future versions of the course, tutorials, and opportunities to join live group trainings.

Do you offer refunds?

Yes. If you’re not happy with the training, send me an email within 14 days of purchase. I’ll give you a full refund and cancel your enrollment. In order to improve the course, I will ask what didn’t work. However, you’re not required to answer to receive a refund. This "win-win" approach is what Maple and this course is all about.

How much time do I need to commit?

The lessons are right to the point and organized sequentially, about 10-20 minutes each with about 3 hours of weekly projects. To get the best outcome set aside a weekly work session at a place you can focus.

What if I can't make the live calls?

The group program is intentionally small, and right at the beginning of the course we’re going to create our schedule. The calls will also be recorded and uploaded to your course dashboard.

What is the care plan that is included?

All websites require hosting, security, caching, regular backups, updates, and maintenance in order to be available for your audience online.

These tasks can be handled by you, or through a Maple care plan. I use an excellent service called Flywheel – well known in the WordPress community as being both simple, powerful, and secure.

The care plans I provide are a combination of managed hosting through Flywheel (you get your own account as the owner of your website) and the entire Beaver Builder suite (theme, plugin, theme editor), which otherwise be quite costly.

Do I need to continue the care plan after 3 months?

You have the option to continue hosting your website with Maple, or taking your website to another hosting service of your choice. From the start you will have full access to your website files, a login to your hosting account, and the ability to move everything. Some clients already have a preferred hosting provider and that is totally cool.

One of the big benefits of the Maple care plan is the bundled pricing that can save you hundreds of dollars a year. Care plans start at $55 /month and provide everything from chat support to a library of WordPress tutorials built right into your website dashboard.

What if I’m completely new, or feel slow on computers?

If you have not yet learned to “drive” your computer, the tasks in this course may take longer and you may want some additional support. Check out the free content available and see if you are comfortable applying what you learn there before jumping into the live program. 

I don’t have images, colors, or logo, can I still build my website?

Yes. At least half of my clients are in this place when they start. The lesson on branding guides you through a non-complicated accessible starting point to achieve a professional color and typography palette, a logo for your site, and images that make your work attractive and unique.

What if I don’t complete my website?

You will have lifetime access to the course and the ability to continue working on the Maple website that was set up for you in the beginning. You will also be able to participate in future group sessions that go through the curriculum again – so it’s okay to work at the pace that feels comfortable to you.

Too Risky?

This course is backed by my 30 days generosity promise... which means if I can't help you build the site of your dreams you can have a full refund, no obligations, it's in the terms 🙂

>> Click here to apply for Build Your Website Essentials

© 2020 Website by Ryan Clover, Maple Creative. All Rights Reserved.