Build Your Website Essentials

Launch your website in 30 days with professional input, live training, and complete technical set-up so you can focus on publishing and growing your audience.

Enroll now for the program starting in April, 2021


I get it... you're tired of having a website that doesn’t represent you, and connections are being lost.

You know there is more to it, but you keep getting stuck. Editing it is painful and overly complicated, so it just sits there awkwardly.

The one thing that's missing from everything you've tried so far is dedicated professional guidance – but it's expensive, so you continue the search.

Here are the 3 common options (aka Pitfalls) that prevent people from having a website that is effective at growing an audience.

Mistake #1. Template websites

Templates and "easy website builders" are advertised all over the internet – and it's true, you can get a website up quickly with a template.

But here's the catch.

Most templates are a bait and switch... there are millions of them. You'll find one that looks great in the demo, install it, and then discover you're buried in complicated technical problems.

Sooner or later you realize that you're on hold with a chat bot instead of connecting with people and growing your audience.

Leaving is hard once you've added all your content to the template – and the money and time you've invested makes it hard to switch to something better, and your website goes no where.

Yeah, we want to avoid these issues and get clear on what templates are useful and which ones aren't.

Mistake #2. Do it Yourself (DIY)

Too many options? Looking to save some money? Time to roll up the sleeves and figure it out on your own.

It seems easy enough with all the tutorials available – but your confidence starts to fade as you realize just how vast your options are. What's the best way to use background images? A simple search becomes complicated with conflicting advice and confusing terms.

The DIY approach is noble – but it takes a really long time and far more work than you planned. The more you invest in your website the harder it is to make a change, and new ideas start to feel threatening...

Before you know it, you're learning HTML because you can't stand waiting another minute to adjust your website!

Can you tell I've been there? I have.

I think the hardest part about Doing it Yourself is how tiny issues eat up all your time – and researching just opens more and more questions,.

Instead of creating and connecting with your audience you keep getting interrupted. You have a few ideas but you’re not sure about any of them – which puts you right back where you started:

  • Spinning your wheels
  • Not building your website
  • Not growing your business

At this point you can understand why people spend over $5,000 on a custom website – one that is polished, complete, and focused on outcomes.

Design agencies know this, and they're happy to charge thousands of dollars, whether they will do a good job or not.

Mistake #3. Hiring an Agency

Most web design agencies are in the business of cranking out websites – and the goal is to impress their client, not to grow an audience. This means they focus mostly on layout.

They work with dog groomers, lawyers, real estate developers, beverage supply companies, and gravel distributors.

When it comes to your website, it's unlikely these agencies will do the work to understand your specific business and help grow your audience.

Plus, website are more than just a layout! They are the hub of your online presence and the key factor to attracting people to your work!

Another issue with the agency approach is this – even they custom code a website (why it's so expensive), it ends up being just another template anyway. They design the website to look good, without taking your content into consideration. The website isn't able to grow and evolve with you, it's just this fixed entity that's expensive to change.

I know of an organization that paid over $11,000 to an agency to do a custom build, and they are still paying them to make small text changes on the home page.

Sure, some agencies are amazing and do really good work, and after reading this page you'll know how to tell the difference and choose what's right for you.

So there they are, the 3 most common mistakes people make when investing in a website.

  • Template Websites
  • Do it Yourself
  • Hiring an agency

While these are the common options, they aren't the only options. I can show you how to create a website beyond shortcuts, technical hassle, and risky contracts.

Take the simpler path

Instead of feeling uncertain and trying to pull it all together from scratch...

  • Find a program that guides you through the steps from idea to a high-quality, completed website
  • Start by identifying your website strategy. How does your website help readers know like and trust you?
  • Instead of learning tech skills, learn publishing skills that help grow your body of work
  • Get support setting up your website pages, so you can't get distracted by technical hassles

Because Really...

You don't need someone to come into your life and over-complicate things by teaching you how to use code or trying to show you every possible option.

Instead, work with an experienced designer who is generous enough to show you the secrets of quickly setting up a top-notch website.

Lessons Learned

I spent years trying to create my online program with no success. I kept making things too complicated and trying to save money – but this cost me years of NOT moving forward on my goals.

Eventually I enrolled in a program with instructional designer Janelle Allen, to help me complete my curriculum and launch my course.

With support  I've been able to help students build their websites. From now on, if there's someone willing to offer guidance, I'll take it.

Without Support

Tinkering all through the night, trying to do it all yourself without any help from anyone.

Design seems complicated and too much of a commitment... but something isn't quite right... so tinker away without a process.

Feeling embarrassed to tell anyone about your website, even though you're paying the monthly fees to keep it running. 

Great ideas come and go, but you still aren't completing them and getting them published where people can sign up, get involved, or benefit from the work you're doing. 

With Support

Having professional guidance saves time and gives you someone who can answer questions and keep things moving.

Learn only what you need to know to run a top notch modern website, nothing more. You'll focus on publishing, not coding – using your voice to multiply the impact of your work.

Feel proud to refer people to your website for resources, and have a way for people to discover you and your best work.

Your new website attracts an audience, handles sales and registration, and becomes a foundation in helping your business grow. 


Introducing Build Your Website Essentials

Build Your Website Essentials is a no-fluff training that guides you through a process of building your website in just 30 days.

It goes beyond what you'd expect from a course and also includes a fully customized website for you to add content and styles. This is prepared based on the strategy you'll create in week 1 of the program.

✅ Week 1: You'll work with me to clarify how your website will achieve your goals with our simple website research document. No more guessing what works.

✅ Week 2: You'll outline each of your website pages and get your content ready. During this time I'm actually setting up your website based on the strategy you already completed.

✅ Week 3: Your website is ready for you to add content and styles you've clarified in the previous week's live trainings and coaching sessions.

✅ Week 4: You'll polish and tidy up your site for launch. Since the technical aspect of the launch is done for you, you'll start to develop your plan for growing your audience.

As you can see, you're not just learning, you're achieving specific steps, and the outcome is a completed website you can manage yourself.

This program gets you prepared to publish regularly, and gives you the essential skills you need to make changes yourself.

Are you ready to have a brand new website you can manage yourself?

To Summarize... Here's what you get

Your Own Website

We'll install and customize your website based on your goals – no cheap templates here. You get the same quality and software I provide to all Maple clients.


Lessons in this course help you achieve a weekly assignment for each of the four weeks. You'll know you're making progress, and each achievement builds toward a completed website.

Live Training

The weekly class schedule brings you step by step through each achievement, giving you just the information and structure you need to create content and styling for your website.

1 on 1 Consultation

Options for one on one consultation in addition to the small group program gives advanced support to make sure your site is doing what you need.

Content Support

Examples and prompts to help you write your pages, even your email list welcome sequence. We'll work together to make sure the content truly speaks to the people you serve.

Professional, Licensed Software

Learn to use the intuitive and flexible Beaver Builder Pro (aka Maple Builder), swapping images, aligning elements on the page and testing your ideas on desktop & mobile.

Interactive Coaching

Weekly workshop sessions to review your progress through each achievement and resolve any barriers that might get in the way of completing your website.

An Awesome Community

Access the student slack channel to share your progress with other inspiring people who are using their website to make a difference.

Version 2

What Can Build Your Website Essentials Do For Your Business?

"I knew nothing, so I have literally learned every single thing I now know about websites either from Ryan, or from resources that Ryan made or recommended. I would still be miserable and stuck on Weebly if it weren't for Ryan!

My favorite part of the program is design, and learning how to think through the map of how your website is structured. I also really enjoy having access to Maple Builder and having so much creative freedom!

I finally feel like my website reflects me and my business - I can change and tweak it so it's always current and perfectly in sync with where my business is in real time."

~ Rachel Conroy, Kinship and Company

Choose Your Package

A professional website and the skills to manage it yourself.

If you have any questions about which tier is best for you, or would like to request a custom design project (starting at $5,000), please get in touch.


$250 x 3 monthly payments
  • Everything you need to log in to your new website and start building with confidence. This type of project is perfect if you’re looking to upgrade to a fresh professional website.
  • ⭐️ Live, interactive classes each week
  • ⭐️ Weekly assignments that build toward completed project
  • ⭐️ One on one consultation to clarify your strategy
  • ⭐️ Lifetime access to the course, including improvements
  • ✅ Your own customized website with my top recommended software, ready for your content
  • ✅ 3 months of website care plan for hosting & direct support
  • ✅ Valet website launch, so you can focus on your big announcement
  • Upgrade Anytime For Premium Support
  • Strategy consultation to plan, research, and validate your website plan for growing your audience ($275 value)
  • Design consultation to choose the right typography, color palette, and layouts for your readers ($275 value)
  • Setup email automation to welcome new subscribers and direct them to your offers ($275 value)
  • Detailed content audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($275 value)


$425 x 3 monthly payments
  • Extra guidance with your marketing strategy and content – as much like a service as a course. This type of project is perfect for people starting from scratch who want the benefits of one on one support.
  • ⭐️ Live, interactive classes each week
  • ⭐️ Weekly assignments that build toward completed project
  • ⭐️ One on one consultation to clarify your strategy
  • ⭐️ Lifetime access to the course, including improvements
  • ✅ Your own customized website with my top recommended software, ready for your content
  • ✅ 3 months of website care plan for hosting & direct support
  • ✅ Valet website launch, so you can focus on your big announcement
  • Premium Add-on includes additional consultation services for clients who want additional design support
  • ✅ Strategy consultation to plan, research, and validate your website plan for growing your audience ($275 value)
  • ✅ Design consultation to choose the right typography, color palette, and layouts for your readers ($275 value)
  • ✅ Detailed content audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($275 value)
  • ✅ Setup email automation to welcome new subscribers and direct them to your offers ($275 value)

You could say I learned it the hard way

Hi, I’m Ryan and I’ve been exactly where you are. When I first started working on websites it was for a community organization I cared about, but I wasted countless hours trying to figure it out on my own.

I've tried templates that were always more complicated than they looked. I've struggled to follow instructions about customizing pages, and I've even spent far too much money on hiring an agency that never came through.

For years I struggled to understand web design. My first websites were hand coded with HTML, but working with code was agonizing for me. I shifted my focus to activism and media, but when it came to sharing my work it always came back to websites.

When I started using WordPress, I had no idea it would become the standard for professional bloggers, educators who wanted to own the platform they published on.

For years I struggled with themes, plugins, and feeling overwhelmed by the options. Even though I was able to get support from friends and colleagues, it felt like an endless cycle of troubleshooting with no clear answers.

Despite this, I was determined to figure it out, so I kept going. My friends would tease me for being obsessed and always testing the latest tools. I was volunteering to build websites for pretty much every project I was involved with – and the more I learned, the more I was able to get results.

For small businesses and community groups this had a huge impact. A good website could run an effective fundraiser, enroll people in a program, and increase monthly revenue in a way that could better sustain their important work.

This is how I started Maple, and why it's so important to me to have the right tools and be able to provide a platform and care plans that allow clients to manage their own websites. Of course I'm still available for professional design, I love it, but I also love that I can teach my process and save people from needing to learn the hard way.

The most valuable thing I discovered from working with clients is that every website project could be planned out like a curriculum.

Even if I was hired to build the entire website, clients still have to compile images, content, and learn the essentials of what makes a website effective.

Education was built into the project, and it's part of what makes the projects so valuable for clients.

While I absolutely LOVE my clients and the focus I can dedicate to their projects, I wanted to be able to share what I've learned with more people, with you.

Online programs are perfect for learning web design – and by creating a combination of services with self-paced learning, I knew I could have a bigger impact and help more people finally have a beautiful website they can manage themselves.

So with that, I welcome you to join us in Build Your Website Essentials.



You mean, you actually build me a website?

Yes! This class focuses on creating and publishing your content instead of technical skills. I’ll build your website based on the strategy you create in week 1, then we spend the rest of the program adding your content and polishing your style.

My business is going through a big change. Is this course right for me?

As long as you know for sure that you have something valuable to offer then what you need most is a chance to focus those ideas into a clear, public invitation to participate.

I’m here to finally make that happen for you. Your website is the way you can organize these ideas into something tangible.

Also, this is a coaching program – and I won't shy away from asking tough questions and holding you accountable for your goals.

I work in a Fire Tower and am currently 100 ft in the air and miles in the bush. Will there be other cohorts?

This was a fun question to receive!

Yes. This program is offered twice a year, winter and summer – with limited spaces are already being reserved. When you join today you can choose which cohort best fits your schedule.

When you enroll you’d have access to the welcome lesson, and could even spend the rest of your time in the fire tower reflecting on the strategy questionnaire and working on your content.

What if I'm just starting my business?

The premium tier was designed to give someone who is starting from scratch the ability to have extra support in creating content and layouts that will help your business grow. Part of the course is focused on branding and marketing to help you clarify your message and design that will benefit all of your work.

What pages (and how many) will you build for me?

I'll personally design your homepage based on the preferences, images, and goals you provide me. I’ll happily set up as many main pages as you need. Since you’ll become confident at publishing new content you'll be able to add pages whenever you need to.

How long will I have access to the course?

The recordings of our live trainings will be provided to you for future access and you can have them as long as you like. You will also get future versions as the course evolves.

Do you offer refunds?

Yes. If you’re not able to complete your website after completing the assignments provided, I’ll give you a full refund.

How much time do I need to commit?

Live sessions are scheduled on Monday, Tuesday, and Wednesday for four weeks. Monday is a class, Tuesday is an interactive workshop to complete the week's assignment, and Wednesday is scheduled time to work together. To get the best outcome set aside at least 3 - 6 hours a week when you can focus. Tell your friends and family you'll be working on this weekly for the 4 week period of time so you can really dedicate to the project.

What if I can't make the live calls?

That's totally fine if you can't make some of them. However, to really benefit from the program you should be able to carve out the time during the four week period and show up live to the workshop through your website project.

If you miss a one-hour session just make sure to schedule yourself an hour at some other time to work through the assignment for the week.

The classes will be recorded and uploaded to your course dashboard where you can always access them. 

What is the care plan that is included?

All websites require hosting, security, caching, regular backups, updates, and maintenance in order to be available for your audience online – and this program comes with 3 months of free hosting and support.

Care plans include hosting, security, licensed software, a tutorial library, and personalized support from our small team at Maple Creative.

One of the big benefits of the Maple care plan is the bundled pricing on website software – the stuff you'll learn how to use in the training. Care plans are sliding scale, $18 - $55 /month and provide everything from chat support to weekly office hours to bring any questions you have about your website (or website strategy).

Do I need to continue the care plan after 3 months?

You have the option to continue hosting your website with Maple, or taking your website to another hosting service of your choice. From the start you will have full access to your website files, a login to your hosting account, and the ability to move everything. Some clients already have a preferred hosting provider and that is totally cool.

What if I’m completely new, or feel slow on computers?

If you have not yet learned to “drive” your computer, the tasks in this course may take longer and you may want some additional support. Check out the free content available and see if you are comfortable applying what you learn there before jumping into the live program. 

I don’t have images, colors, or logo, can I still build my website?

Yes. At least half of my clients are in this place when they start. I'll show you how to choose the best color and typography palette, find a logo you can start with, and select images that make your work attractive and unique.

What if I don’t complete my website?

If you show up live and complete the questions in the work book, this is highly unlikely.

However, you will have lifetime access to the course and the ability to continue working on the Maple website that was set up for you in the beginning. You will also be able to participate in future group sessions that go through the curriculum again – so it’s okay to work at the pace that feels comfortable to you.

Too Risky?

This course is backed by my 30 days generosity promise... which means if, after completing the homework you don't have your website completed in 30 days, you can have a full refund.

>> Click here to enroll risk free!