BUILD YOUR WEBSITE ESSENTIALS

Tired of struggling to build your website alone?

You're tired of having a website that doesn’t represent you and connections are being lost.

You're stuck. Your website is in shambles, and the thing that's missing from everything you've tried is dedicated professional guidance.

You know that if you had a structured process and someone who would just explain things without being pretentious, that you could have a website that allows you to do more, reach more people, and make a bigger difference with your work.

The problem is that with so many options, where the heck do you start?

After researching you've got more questions than answers, so your dreams of building an audience, selling online courses, or running your business keeps getting interrupted with this website problem.

You have a few ideas but you’re not sure about any of them – which puts you right back where you started:

  • Spinning your wheels
  • Not building your website
  • Not growing your business

Take the simpler path.

Get a clear picture of how you will build your website, and guidance from a professional who will show you how to do it yourself.

  • Instead of feeling uncertain about your pages, navigation, style and images, you'll learn principles of design you can use in all your work.
  • Instead of feeling afraid of trying a new platform that goes nowhere, you'll set yourself up for success by eliminating guesswork.
  • Instead of spinning your wheels, you'll have a website that you can use to grow your audience.

You don't need me to come into your life and overcomplicate things by teaching you how to use code or become a website expert.

All you need is a good, non-pretentious web designer/developer to show you what you need and answer your questions.

You just need the essentials.

One of the biggest myths of website design is that you should start by learning how to code websites.

Good news... this is a total myth.

You can learn how websites work by learning how to use WordPress, the leading "content management system" for... you guessed it, managing your website.

Here's the basic 1,2,3,4,5 of website literacy.

  • Host: Is where your website files (Yes, a folder of files and code) is actually existing in real life on servers (computers) all over the world.
  • Domain: The registered address that you use to direct traffic to the website. A domain registrar is the agency that manages your rights to use that domain (kind of like the FCC).
  • WordPress: The software you use to login to your website and publish content and make changes on the pages.
  • Managed hosting means everything is taken care of, so the only thing you need to think about as a website owner is the settings menu in WordPress.
  • Care Plan: An ongoing retainer relationship with a web designer (that's me!) who can answer your questions and fix things for you.
  • Conversion Rate: The percentage of subscribers to visits on your website – subscribers are basically saying "I want to hear from you please".
  • Design: is subjective but I believe it should be a service to help the reader discover what they are looking for on their own.
  • Copy writing: is the content you write on pages like this one, or in email announcements, and even instructional writing... It's called copy and copy writing.

So there you have it... You're officially website literate.

Congrats! Now you can focus on making your website interesting

To be effective, your website needs to be organized, balanced (color, spacing, alignment), and compelling for your readers.

My clients who dedicate at least 30 days to learning WordPress are the most successful at building their website subscribers, sales, or enrollments.

It's that simple, and I've trimmed it down to a fun, efficient, and effective process for building a website.

It really comes down to whether you're looking for support or not.

Without Support

Tinkering all through the night, trying to do it all yourself without any help from anyone.

Design seems complicated and too much of a commitment... but something isn't quite right... so tinker away without a process.

Feeling embarrassed to tell anyone about your website, even though you're paying the monthly fees to keep it running. 

Great ideas come and go, but you still aren't completing them and getting them published where people can sign up, get involved, or benefit from the work you're doing. 

With Support

Having professional guidance saves time and gives you someone who can answer questions and keep things moving.

Learn only what you need to know to run a top notch modern website, nothing more, and no coding required. The design skills you learn will make you a stronger communicator and multiply the impact of your work. 

Feel proud to refer people to your website for resources, and have a way for people to discover you and your best work.

Your new website attracts an audience, handles sales and registration, and becomes a foundation in helping your business grow. 

Introducing Build Your Website Essentials

Build Your Website Essentials is a no-fluff training that guides you through a process of building your website in just 30 days.

It goes beyond what you'd expect from a course and also includes a partially completed website for you to make your own. This way you can just skip all the technical aspects of getting started.

It's a course + website bundle that includes:

  • A 10-week curriculum with live group sessions, 1-on-1 support, and self-paced training and assignments to guide you through the process of building your website.
  • A hand picked, carefully selected bundle of editing software, fully licensed for you to use on your website.
  • A brand new WordPress install on your own managed website hosting account on Flywheel's top notch service.

The same setup and tools as a $5K client + the essential skills to make the changes and manage your website as you grow.

Build Your Website Essentials is built around the same process that I've used to repeatedly deliver high performing websites for clients.

You'll have the tools and the guidance you need – no coding required. This means you can stop guessing and finally get a website that works the way you know it should.

After completing Build Your Website Essentials, you'll be able to:

  • Build new pages on your website
  • Understand the design principles that keep things clean and organized for your readers
  • Create registration forms, thank you pages, events, and interactive content on your website without patching a dozen different tools together
  • Know everything you need about managing a website – even if you need to hire help you'll be educated and able to make smart decisions going forward
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Build Your Website Essentials is just that, the essentials, steps 1–10.

Each step includes video training, assignments, and live sessions to make sure you get the site you want.

  1. Define your website outcomes in terms we can measure
  2. Log in to your Maple website and create your pages and menus
  3. Create the offer that will attract and serve your audience
  4. Write your “good enough” draft of three core pages
  5. Gather and prepare your website images
  6. Choose your website branding (colors/typography/logo)
  7. Build your header, footer – watch your website come to life
  8. Complete your first 3 main pages by adding content and designing the layouts
  9. Spruce up your site for launch, prepare your final iteration
  10. Publish your website, prepare your marketing plan

Bonus: The Maple content workbook, which includes a pack of content prompts and worksheets so you can get effective with your writing. These are the same documents clients get when building a 5k+ website.

Bonus: Content Megabatching : a workshop to get a head start on your blog content so it gets done.

Ready to get started on your website?

Enrollment closes on February 7th so that I can begin working with students to complete their website. Questions? Shoot me an email, ryan@buildwithmaple.com

This course is everything BUT Info-tainment

This course is packed with high value, actionable material you will use to grow your business.

Here's what you get when you enroll in Build Your Website Essentials. It's essentially a service + curriculum guiding you through the process of building a website.

Video Lessons

10 succinct lessons that bring you step by step through each achievement, giving you the right amount of information and insight into designing and building a website.

Assignments

Lessons in this course are actionable so that you know when you've completed the lesson. Follow the process and you'll have a website.

Your Own Website

From the start you get a username and password to your very own self-hosted WordPress website by Maple. All the technical stuff is done so we can focus on the essentials of design and publishing.

Licensed Software

Edit your website pages with Beaver Builder Pro (aka Maple Builder), swapping images, aligning elements on the page and testing your ideas on desktop & mobile.

Content Templates

Content templates for every page, even your email list welcome sequence. Template are google docs with prompts and examples.

12 Month Care Plan

A full 12 months of Maple Care plan ($420) means you've got access to an additional library of tutorials, priority support, and you can rest knowing your technical TODOs are done.

Weekly Live Coaching Calls

Weekly coaching calls to review your assignments, exercises, and help with decision points as you move through the process.

An Awesome Community

Access the student slack channel to share your weekly progress with other inspiring people who are using their website to make a difference.

1 on 1 Consultation

One on one consultation at the beginning, middle, and end of your project gives additional structure and support to make sure your site is doing what you need.

Version 2

What Can Build Your Website Essentials Do For Your Business?

"I knew nothing, so I have literally learned every single thing I now know about websites either from Ryan, or from resources that Ryan made or recommended. I would still be miserable and stuck on Weebly if it weren't for Ryan!

My favorite part of the program is design, and learning how to think through the map of how your website is structured. I also really enjoy having access to Maple Builder and having so much creative freedom!

I finally feel like my website reflects me and my business - I can change and tweak it so it's always current and perfectly in sync with where my business is in real time."

~ Rachel Conroy, Kinship and Company

Choose Your Package

A professional WordPress site (comparable to a $5K project), with the skills you need to manage it yourself.

Starter

$750
  • Everything you need to log in to your new website and start building with confidence. Includes 6 month care plan.
  • ⭐️ 10 self-paced video lessons
  • ⭐️ Assignments to help you apply the material
  • ⭐️ Lifetime access to the course, including improvements and updates
  • ✅ Your own self-hosted WordPress website with all the premium software, ready for your designs
  • ✅ Website care plan that includes hosting & support for 6 months with Maple
  • ✅ Live, weekly group sessions to work through the material, answer your questions, and launch your site in 10 weeks time
  • 1-on-1 marketing consultation at the start, middle, and end of your website project to optimize your strategy, design, and content ($3,000 value)
  • Detailed website audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($495 value)

Professional

$1,500
  • Extra guidance with your marketing strategy and content – as much like a service as a course.
  • ⭐️ 10 self-paced video lessons
  • ⭐️ Assignments to help you apply the material
  • ⭐️ Lifetime access to the course, including improvements and updates
  • ✅ Your own self-hosted WordPress website with premium software, ready for your designs
  • ✅ Website care plan that includes hosting & support for 12 months with Maple
  • ✅ Live, weekly group sessions to work through the material, answer your questions, and launch your site in 10 weeks time
  • ✅ 1-on-1 marketing consultation at the start, middle, and end of your website project to optimize your strategy and content ($3,000 value)
  • ✅ Detailed website audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($495 value)

What happens after you click the buy button

  • You get sent to Teachery to pay
  • You get a receipt and welcome email in your inbox
  • You get access to the welcome video
  • You get a link to schedule your first consultation call
  • The course goes live on Sunday, February 10th
Ryan

You could say I learned it the hard way

Hi, I’m Ryan and I’ve been exactly where you are. When I first started working on websites it was for a community organization I cared about, but I wasted countless hours trying to figure it out on my own.

For years I struggled to understand web design. My first websites were hand coded with HTML, but working with code was agonizing for me. I shifted my focus to activism and media, but when it came to sharing my work it always came back to websites.

When I started using WordPress, I had no idea it would become the standard for professional bloggers, educators who wanted to own the platform they published on.

For years I struggled with themes, plugins, and feeling overwhelmed by the options. Even though I was able to get support from friends and colleagues, it felt like an endless cycle of troubleshooting with no clear answers.

Despite this, I was determined to figure it out, so I kept going. My friends would tease me for being obsessed and always testing the latest tools. I was volunteering to build websites for pretty much every project I was involved with – and the more I learned, the more I was able to get results.

For small businesses and community groups this had a huge impact. A good website could run an effective fundraiser, enroll people in a program, and increase monthly revenue in a way that could better sustain their important work.

This is how I started Maple, and why it's so important to me to have the right tools and be able to provide a platform and care plans that allow clients to manage their own websites. Of course I'm still available for professional design, I love it, but I also love that I can teach my process and save people from needing to learn the hard way.

The most valuable thing I discovered from working with clients is that every website project could be planned out like a curriculum.

Even if I was hired to build the entire website, clients still have to compile images, content, and learn the essentials of what makes a website effective.

Education was built into the project, and it's part of what makes the projects so valuable for clients.

While I absolutely LOVE my clients and the focus I can dedicate to their projects, I wanted to be able to share what I've learned with more people, with you.

Online programs are perfect for learning web design – and by creating a combination of services with self-paced learning, I knew I could have a bigger impact and help more people finally have a beautiful website they can manage themselves.

So with that, I welcome you to join us in Build Your Website Essentials.

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This training is for you if...

  • You need a new website
  • You have time to work on your website
  • You’re excited to learn design
  • You’re willing to do the work
  • You’re willing to get out of your comfort zone

This training is NOT for you if...

  • You're not sure if you need a website
  • You don’t have time to work on your website
  • You're not interested in design
  • You’re not willing to do the work
  • You’re not willing to get out of your comfort zone
Version 2

"I am grateful that I'm not stuck using a template that doesn't quite fit me - instead, I was able to create a site that truly reflects my business model and my mission, and that can be dynamic and changing  as my business grows! ”

~ Rachel Conroy, Kinship and Company

Choose Your Package

A professional WordPress site (comparable to a $5K project), with the skills you need to manage it yourself.

Starter

$750
  • Everything you need to log in to your new website and start building with confidence. Includes 6 month care plan.
  • ⭐️ 10 self-paced video lessons
  • ⭐️ Assignments to help you apply the material
  • ⭐️ Lifetime access to the course, including improvements and updates
  • ✅ Your own self-hosted WordPress website with all the premium software, ready for your designs
  • ✅ Website care plan that includes hosting & support for 6 months with Maple
  • ✅ Live, weekly group sessions to work through the material, answer your questions, and launch your site in 10 weeks time
  • 1-on-1 marketing consultation at the start, middle, and end of your website project to optimize your strategy, design, and content ($3,000 value)
  • Detailed website audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($495 value)

Professional

$1,500
  • Extra guidance with your marketing strategy and content – as much like a service as a course.
  • ⭐️ 10 self-paced video lessons
  • ⭐️ Assignments to help you apply the material
  • ⭐️ Lifetime access to the course, including improvements and updates
  • ✅ Your own self-hosted WordPress website with premium software, ready for your designs
  • ✅ Website care plan that includes hosting & support for 12 months with Maple
  • ✅ Live, weekly group sessions to work through the material, answer your questions, and launch your site in 10 weeks time
  • ✅ 1-on-1 marketing consultation at the start, middle, and end of your website project to optimize your strategy and content ($3,000 value)
  • ✅ Detailed website audit to identify opportunities to increase traffic, engagement, and sales for your website and email newsletter ($495 value)

What happens after you click the buy button

  • You get sent to Teachery to pay
  • You get a receipt and welcome email in your inbox
  • You get access to the welcome video
  • You get a link to schedule your first consultation call
  • The course goes live on Sunday, February 10th

Questions?

What if I'm just starting my business?

Absolutely. Build Your Website Essentials will give you a website you can manage yourself, which can be the foundation for growing your audience and launching your business or course. Part of the course is focused on branding and marketing to help you clarify your message and design that will benefit all of your work.

How long will I have access to the course?

How does lifetime access sound? This includes all future versions of the course and opportunities to join the 10-week group program.

Do you offer refunds?

Yes. If you’re not happy with the training, send me an email within 14 days of purchase. I’ll give you a full refund and cancel your enrollment. In order to improve the course, I will ask what didn’t work. However, you’re not required to answer to receive a refund. This "win-win" approach is what Maple and this course is all about.

How much time do I need to commit?

The lessons are right to the point and organized sequentially, about 10-20 minutes each with about 3 hours of weekly projects. To get the best outcome set aside a weekly work session at a place you can focus.

What if I can't make the live calls?

The group program is intentionally small, and right at the beginning of the course we’re going to create our schedule. The calls will also be recorded and uploaded to your course dashboard.

Is there a payment plan?

Sure thing. Scroll down just a bit further for information about payment plans. 

What is the care plan that is included?

All websites require hosting, security, caching, regular backups, updates, and maintenance in order to be available for your audience online.

These tasks can be handled by you, or through a Maple care plan. I use an excellent service called Flywheel – well known in the WordPress community as being both simple, powerful, and secure.

The care plans I provide are a combination of managed hosting through Flywheel (you get your own account as the owner of your website) and the entire Beaver Builder suite (theme, plugin, theme editor), which otherwise be quite costly.

Do I need to continue the care plan after 6 or 12 months?

You have the option to continue hosting your website with Maple, or taking your website to another hosting service of your choice. From the start you will have full access to your website files, a login to your hosting account, and the ability to move everything. Some clients already have a preferred hosting provider and that is totally cool.

One of the big benefits of the Maple care plan is the bundled pricing that can save you hundreds of dollars a year. Care plans start at $35 /month and provide everything from chat support to a library of WordPress tutorials built right into your website dashboard.

What if I’m completely new, or feel slow on computers?

If you have not yet learned to “drive” your computer, the tasks in this course may take longer and you may want some additional support. Check out the free content available and see if you are comfortable applying what you learn there before jumping into the live program. 

I don’t have images, colors, or logo, can I still build my website?

Yes. At least half of my clients are in this place when they start. The lesson on branding guides you through a non-complicated accessible starting point to achieve a professional color and typography palette, a logo for your site, and images that make your work attractive and unique.

What if I don’t complete my website?

You will have lifetime access to the course and the ability to continue working on the Maple website that was set up for you in the beginning. You will also be able to participate in future group sessions that go through the curriculum again – so it’s okay to work at the pace that feels comfortable to you.

Ready to start building your new website?

After you enroll, you will schedule a 15 minute meeting to review your website goals and setup your account in your own self-hosted WordPress website.

>> Click here to hop back up to the enrollment tiers

Prefer a payment plan?

There are two tiers for enrolling in Build Your Website Essentials, Starter and Pro. Both include the 10 week group program to build achievements leading to your completed website. Choose your package based on the level of support you need.

Enroll in the Starter

All the tools and training you need to get started with design.

Enroll in Professional

For professional, 1-on-1 support in your website content & marketing strategy.

Ryan Clover, Maple Creative

Contact me anytime if you have questions – I'm here to help. ryan@buildwithmaple.com

© 2019 Website by Ryan Clover, Maple Creative. All Rights Reserved.