Maple, A Brief History

In 2014, Ryan (and then Friede) were building websites by lantern light from an off grid cabin overlooking a slowly drifting river. Playfully called the “shabin”– half shack, half cabin – it was home and office in just over 400 square feet. We kept our computer charged at the neighbors barn, swam in the river during our breaks, and dug in the garden whenever we could.

The neighbors were Eve’s Cidery, our first client. We mapped out their story on a chalkboard, took photos, and developed their email newsletter. With a refined website and strategy their direct sales with customers went up – and they became independent from distributors soon after.

Today Maple is hooked to 50 feet of solar panels and running out of it’s very own barn! We have a team of 4 talented and thoughtful people, an advisory group of experts, and provide support for over 100 websites with our care plan service.

We are grateful for our staff, our mentors, clients, and the ideas that drive and fuel our work. If you resonate with our story I hope we can connect!

Ryan Clover

Founder of Maple Creative & Super Connectors. I’m also a dad, fiddle player, and budding orchardist.

I cut my teeth as a facilitator and trainer working to ban fracking in upstate New York – followed by nearly a decade serving as the director of an activist library at Cornell University.

At one point or another I committed myself to helping founders and leaders create websites that bring people together. I’m lucky I get to see examples every day of people succeeding by simply teaching and being generous.

  • Thought Partner. Let’s map the big picture and chart a clear strategy. Then, you can have the accountability to take action that’s aligned with your goals.
  • Community Designer. So you can create meaningful spaces online for shared learning and connection. This often includes events, courses, resources, and member directories.
  • World Builder. Transform your online presence with a website design that is thoughtful, approachable, and organized. The right website will bring opportunities you didn’t even know existed. Let’s make it the foundation you need.

Liz Pickard

Analytical, straight-shooting, and a great listener. I cry myself to sleep at night thinking about all the inspiring and brilliant creators, artists, and educators who are leaving cash on the table by DIYing their way through their marketing and content plans.

  • Digital Marketing Strategy: Recover your time and sanity with a plan. I love plans. 
  • Copywriting: Incurable blank page syndrome? Lemme help. 
  • Brand Consulting: My motto is “do you, boo.” If you’re stuck on that, let’s chat!

Friede Sander

I’m an artist, herbalist, parent, and co-owner of Maple Creative. I’m passionate about design and am currently amazed that the moon not only creates tides in the ocean but also tides in mountains and cities. The skyscrapers in Manhattan grow and shrink 14 inches twice a day. Wow.

  • Financial Wizard: I manage the vision and financial stability of Maple.
  • Sanity Checker: I help Ryan turn big ideas into realistic plans.
  • Website Design: With a focus on visual branding and conversion-based copywriting.

Shayna Grajo

I’m a thoughtful designer and responsive support lead who brings clarity and prescion to every client project, whether its a new build or handling smaller support tickets. I work behind the scenes to make sure your site looks beautiful, functions smoothly, and stays optimized for visibility and ease of use.

When not working remotely, you can find me “taconeando” in flamenco shoes or flailing at my partner’s rock concerts in my new home country of Spain.

  • Design & Front-End Development: I’ll work with you to clarify your goals and bring your ideas to life with clean, intentional design.
  • Search “Everywhere” Optimization: I help your site show up where it counts through practical, user-focused SEO improvements.
  • Support & Site Stewardship: I respond to support tickets quickly, resolving issues with care and keeping your site running smoothly.