Category: Content
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What Makes a Sales Page Work (Without Sounding Salesy)
When someone lands on your page, they need you to answer these questions: ❓ “Is this for me? Can I trust this? Do I want to take this step?” And
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The Quiet Cost of a “Pretty Good” Sales Page
If you missed it the previous post defining “Sales page”, please give it a look: Every organization has a sales page (whether you call it that, or not) You’ve built
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Every organization has a sales page (whether you call it that, or not)
Hi Reader, We’ve been talking a lot lately about whether “Sales pages” are even relevant to our audience. Our clients are founders who are building communities around their work –…
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Don’t let your event fizzle out! Here’s 4 closing exercises you can try instead
The post emphasizes the importance of connection in the future of the internet, highlighting effective event closings as a means to foster community. It shares four closing strategies: group photos,…
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How I redesigned the Maple Creative website
In April 2024 I unpublished my entire blog, redirecting all the links here to this post. I’m starting over – creating space by pruning my website. This post is about